Real Products and Services for the Real Economy
Greenhouse Capital Partners invests growth capital in emerging businesses that promote health and sustainability to create a positive impact on people, communities, and the environment.
HEALTHY
Branded products and select technologies that promote health and wellness
SUSTAINABLE
Technologies and services that improve resource efficiency across the value chain
GROWTH
Growth capital filling a gap between traditional VC and PE. Disciplined and capital efficient approach to increase the probability of success
Our Credo
We are in the midst of a major revolution – one powered by technology and simultaneously shaped by evolving consumer needs, values and attitudes. This accelerating movement aims to create a business landscape in which healthy, sustainable, higher quality, and more engaging experiences can thrive. Greenhouse is at the forefront of investing in this wave of change. We’re passionate about real companies with real products that are built upon real values to stand the test of time. We focus on helping build companies that tackle both the complex issues of health and sustainability, and are themselves built upon sustainable business models.
We are a focused team of authentic, purpose driven investors, entrepreneurs and industry experts who believe that when it comes to investing, less is often more, and revenue is always the cheapest form of capital. We take a realistic, high-touch approach to investing that favors increasing the probabilities of success over swinging for the fences. In doing so, we help create tremendous value while generating options for our companies, enabling them to exit early, scale organically, or raise expansion capital from a position of strength.
Our [small] growth capital strategy fills a gap in the fundraising market for companies that don’t need the big private equity checks and don’t fit the high risk-return profile demanded by venture investors.
Investment Criteria
Investment Size: $500k-$5M
Will lead or join syndicate
Revenue: $1M-$25M
History of strong gross margins
Positive EBITDA or near break even
Proven product market fit and established / proven business model
Defensible market position in growing industry / category
Values-driven leadership team