Our Credo

We are in the midst of a major revolution – one powered by technology and simultaneously shaped by evolving consumer needs, values and attitudes. This accelerating movement aims to create a business landscape in which healthy, sustainable, higher quality, and more engaging experiences can thrive. Greenhouse is at the forefront of investing in this wave of change. We’re passionate about real companies with real products that are built upon real values to stand the test of time. We focus on helping build companies that tackle both the complex issues of health and sustainability, and are themselves built upon sustainable business models.

We are a focused team of authentic, purpose driven investors, entrepreneurs and industry experts who believe that when it comes to investing, less is often more, and revenue is always the cheapest form of capital. We take a realistic, high-touch approach to investing that favors increasing the probabilities of success over swinging for the fences. In doing so, we help create tremendous value while generating options for our companies, enabling them to exit early, scale organically, or raise expansion capital from a position of strength.

Our [small] growth capital strategy fills a gap in the fundraising market for companies that don’t need the big private equity checks and don’t fit the high risk-return profile demanded by venture investors.